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LG UB9810 Series 98" Class UHD 3D Smart 4K LED TV

At a Glance

LG UB9810 Series 98" Class LED 3D Ultra HD 4K TV with TRU-4K Engine Pro and HEVC Decoder

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ULTRA HD is a new standard in picture quality, and it's the future of high-end video display in the home. The resolution is four times that of Full HD 1080p*, with a whopping 8.3 million pixels to display flawless images, even when viewed up close. Enjoy incredibly vivid colors and picture details as never before. 

LG’s IPS panel puts brilliance on display with a wider 4K viewing angle than Samsung 4K TVs. One of the secrets behind LG TVs outstanding ULTRA high-definition performance is the specially designed TV panel. The quality of the panel helps determine the quality of the picture, and our IPS (In-Plane Switching) panel makes any seat the best in the house.

LG’s Tru-4K Engine Pro is our best resolution enhancer yet, that even better upscales content, for incredible picture quality on LG’s ULTRA HD 4K TVs. Now you can upscale content so closely to native 4K it is nearly impossible to tell the difference. Plus, all of your Blu-rays, DVD’s and TV programs look amazing, even on big screen sizes.

The recently developed HEVC (short for High Efficiency Video Coding) compression format is essential to ULTRA HD/4K, enabling next-generation video playback to meet the demands of UHD TVs. 4K video uses HEVC, and so the built-in HEVC decoder on this LG ULTRA HD television makes it ready to display 4K content.

TruMotion reflects the benefits of our detailed backlight scanning and enhanced frame rates to reduce blur and yields crisper details. It’s a boon to all fast-action video, but most especially sports, so you won’t miss a thing. LG TruMotion 240Hz is available on select-model LCD TVs.

Smart shouldn’t be difficult. LG Smart TV* makes it easy to connect to premium content from providers like Netflix®, Hulu Plus® and YouTube®. The simple and fun Magic Remote saves time and trouble, letting you point, click, scroll and even speak into the remote to find exactly what you want, searching across apps, movies, TV shows and the web... all at the same time! Spend less time navigating and more time being entertained. Plus, LG’s Smart TV experience is more intuitive than ever. Our new webOS™ user interface lets you customize your home screen to access the apps you use most and easily switch between them, pick up where you left off on your most recent apps, or select something new. 

Looking for Ultra HD 4K Content? LG Smart TV's with Netflix now offer 4K resolution streaming video! Other streaming services have also begun to adopt 4K resolution with increased implementation expected in the years ahead. 4K source components—consumer video gear capable of outputting a true 3,840 x 2,160 signal—are now also on the market as well. 

Specifically applied to LG Ultra HD televisions, our Ultra Clarity Index (UCI) is a rating that represents several key performance features and their ability to deliver the clearest possible picture. UHD TVs with a UCI of 1560 provide an exceptionally clear, precise image even on demanding fast action such as sports and videogames.

LG gives you multiple ways to share those vacation photos, that family video or your favorite song on your TV, from a compatible device like a smartphone or tablet. Whether you link devices via your home network or send content directly from your laptop over WiDi, LG makes it easy for you to share what you like up on the big screen for friends and family to enjoy. 

Say goodbye to multiple remote controls. Your LG Magic Remote can control your compatible Blu-ray player, home theater system, set-top box and sound bar, so you don't have to search for a different remote for each piece of your equipment.

4K 3D+* gives you an even more detailed and lifelike experience than our Full HD 3D, that makes the 3D experience one that will blow you away. Enjoy easy-to-use, easy-to-share 3D glasses, outstanding picture quality and dazzling 3D effects. 

The Dual Play* feature on select LG Cinema 3D TVs allows two players to enjoy head-to-head gaming on one television without the compromise of a split screen. Two players can now compete against one another independently and catch the action across the full screen at the same time. 

Ever wish that your favorite movie or TV show were in 3D? Now it can be, with LG’s 2D-to-3D conversion setting that adds a new dimension to ordinary video.